The information in this article is predicated on 2 assumptions: That you have one or more beading projects you'd like to make beneficial, and that you've some level of inventory at the prepared for when sales start coming in. If that's you, then this article will outline a few avenues open to you for "passively marketing" bead craft ideas .
Note that passive marketing doesn't mean "no work required," or "you don't have to talk to anyone." Rather, it means that the greater bulk of the work occurs on the "front end" and that when the work is concluded, your passive promoting efforts will continue more or less on their own, indefinitely, with only smallest added effort on your part.
This is crucial for you as a bead crafter because it frees up more of your time, which you can dedicate to your current beading projects, or, if you feel you're ready for it, develop wholly new beading projects to expand your line.
We'll cover 2 examples of passive marketing. One, promoting your finished beading projects locally, and the other, advertising them worldwide.
One of the very greatest ways to market your bead craft ideas locally is via consignment. Here, your objective is to show your line to people with a recognized business and ask if they will display and sell your products in exchange for a percentage of the profits. This works to your benefit on a many levels. First, the reputable business already has regular customers you can make sales from. Furthermore, most will allow you to display your business cards next to your wares, so if a customer likes what you produce, their next purchase may be made direct from you. Also, once you have a current relationship of this sort, it is normally easy to introduce new products to your display as you develop the number of beading projects in your line.
The key here is not to limit yourself to only one or two such relationships, but to seek to engage as many sources as you can keep supplied. Not only does this increase your exposure, but it also lets you to see how several shops handle your products, and you can use this information to see where your products sell the most, then attempt to gain a similar in-store position at other stores carrying your line. If your beading projects are focused on necklaces/bracelets, you may naturally be drawn to locally owned jewelry stores in your town, but I encourage you to think outside the box here! Hospital gift shops, gift stores in retirement homes and old fashioned country shops are all great pleases to inquire, as are common gift stores and specialty shops like Hallmark, and any place that caters to local artists!
Considering the global market, the very best thing you can do to advertise your projects is niche online marketing. There're dozens of books on this topic, and it is beyond the scope of this article to completely explore the process, but in broad strokes, what you require to do in order to market your beading projects in this manner are:
1) Identify keywords describing your beading projects that get a few daily searches (10-30 per day) and have minimal competition (under 50k).
2) Design a niche site around these keywords to drive traffic to your page
3) Describe what you're providing. These descriptions should be mixed in with original content on your website
4) Offer would be clients a means of contacting you
5) Offer them a means to purchase from you online
Again, the beauty of passive marketing is that once the primary work is done, your bead craft ideas get exposure day in, and day out with very little effort on your part.
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